Triple Bottomline = Net Happiness Index
Changing the rules of the game is something innovators do, as a matter of instinct. Copycats or followers adopt ‘best practices’ created and established by the innovators. There isn’t anything wrong or inferior about it. However, creating the ‘next practice’ is what the innovators are pre-occupied with. Don’t you hold yourself as an innovator in your own estimation. If yes, the right question to ask is – what change in the rules of the game did I effect in the past one year.
Let me share here one of the fundamental rules of the game that I wish to effect over the coming year or two. I hope this article makes sense to you wherever you are. Even if it does not, I am sure it will be relief enough from your hectic day of work.
The borders melt …..
The borders melt …..
Isn’t it interesting that each one of us has opinions on anything and everything. IPL, included! Could I be an exception to that statistic?
There are stalwarts such as Javed Miandad and Adam Gilchrist who are saying exactly the opposite about the IPL. Javed Bhai says that Cricket is being decimated by those who are supposed to nurture it while Gilly is quite certain that IPL would be regarded as the most innovative step when pundits sit and discuss cricket 30 years from now.
I am more inclined to think like Gilly than Javed Bhai for a few reasons. And, in my judgement, some of those good things are ‘here and now’ and need not wait for the cricket historians to tell us about it.
The EI hierarchy
The E –> I hierarchy
Have you ever heard of the E -> I hierarchy? Actually, even I had not until I coined it a few minutes ago. The hierarchy has been floating in my mind for a long time. I am sharing here the crystallized version of my thoughts. Needless to say, it suffers from viewing life with all the biases that come from being me
Straight to the point, the ‘EI hierarchy’ that I am speaking about refers to the following: Entrepreneurship -> Business -> Organisation -> Brand -> Institution. This is the EBOBI hierarchy.
Class is permanent ….. !
I am sure you would have taken notice of our first ever full-blown television commercial across various channels. I am feeling relieved as well as proud following the reviews of the commercial from diverse sources – internal as well as external. While I look forward to your views on the same, I thought it prudent to share a bit of the making of ‘the mentor’ communication package. It is critical for us to review and clinique it as it provides a direction to build on the broadest and most-valuable theme called ‘Mentorship’.
First and last – the people. Sharad and Vijay are the two internal champs who deserve credit for the entire project from concept to release to the world.
Sharad has been unwavering on the concept of ‘mentorship’ as something that is lasting. His conviction and belief is all the more praise-worthy considering that the entire test-prep world takes out advertisements / promotions on a singular theme – Results. To be honest, even my own conviction about something other than results was not as solid as Sharad’s. To the best of my judgement, this message choice is a long-lasting one that we have made. Thank you, Sharad.